Giving deals for existing customers boosts customer loyalty and revitalizes customer reactivation.

It costs seven times the marketing money to get a new customer as to reactivate a customer. So providing a few deals for past and existing customers is good marketing and good business. You can do this by:

 

• Recognizing them,
• Personalizing messages and offers for them, and
• Offering them exclusive deals.

Deals For Existing Customers Should Utilize Recognition

The best of deals for existing customers recognize and value customers throughout contacts with your business. As a business owner, you should let your customers know that you appreciate them through all interactions with them.

Many big companies fail to appreciate customers.

For example, how long do you have to wait to talk to a person when you call about a concern? How many times do you have to provide the same information to electronic and humans during a typical call? When a recording keeps telling you that "Your call is important to us," does it fell like that to you?

How much better would you fell if a person answered your call and stayed with you until your concern was resolved? And how would you feel if this person actually recorded your information so you wouldn't have to repeat it again and again?

As a small business owner, taking the time to recognize and appreciate your customers motivates them to keep doing business with you. Let your customers know that you appreciate and value them by what you do rather than by just what you say, and you'll keep your customers while getting some of your big competitors'.

Deals For Existing Customers Should Utilize Personalization

The best of deals for existing customers personalize messages and offers.

For example, a simple database enables you to add your customers' names and addresses. But for a little more work, you can add topics and products that interest them.

You can also segment your customers by what they have previously purchased, by the type of promotions that they respond to, and by demographic and psychographic characteristics.

Existing customers respond to information requests far more than potential customers. Plus, personalized communications and promotions sell better than mass communications and general promotions.

By taking time to personalize messages and offers to your past and existing customers, You'll increase sales.

Deals For Existing Customers Should Exclude Others

The best of deals for existing customers exclude non-customers. You want your customers to feel special. So offer something special just for them.

You can give every customer, who spends so much, a gift. Department store cosmetic counters drum up lots of business, by sending offers of such gifts to past and existing customers. You can adapt this model for your own business and increase your sales.

Another way to give your customers the special treatment is to hold a special event just for them. I once know an accountant who hosted an annual picnic for all her clients. They in return worked with her year after year.

You can accomplish the same without feeding all your customers. You can hold a special after-hour sale, and only invite existing customers.

Deals For Existing Customers: Conclusion

What all three of these deals for existing customers have in common is that make your customers feel special and valued.

People tire of big businesses' automation of customer service. If you instead provide them with personalized service that indicates how much you value them, you can beat the big businesses, keep your customers, and improve your bottom line.